Hertz officials set various goals around its Great Gold Giveaway, all of which lead toward enhanced customer engagement and heightened brand loyalty.
Hertz Gold Plus Rewards members can participate in the Great Gold Giveaway for a chance to win 1 million Gold Plus Rewards points. These points can be redeemed for up to four years’ worth of free rental days.
The sweepstakes also include more than 1,000 runner-up prizes, such as free standard weekly and weekend rentals.
Members of Hertz’s Gold Plus Rewards loyalty program....