Michela Baxter, Senior Director of Loyalty at HelloWorld, told Loyalty360 that one of the biggest challenges today for loyalty marketers is keeping customers actively participating in their programs.
That is the driving force behind the launch of HelloWorld’s new brand, Human Loyalty, which was born from integrating its proprietary technology with traditional loyalty strategies, promotional experiences, and gamification solutions that trigger an emotional consumer connection and build long-term brand affinity.
HelloWorld’s....