Gourmet fruit provider Harry & David has redesigned its brand image to create conversations with customers, appeal to a broader range of shoppers, and cultivate meaningful relationships. Centered around the power of sharing, the new brand image is focused on engaging with customers on an emotional level and demonstrating the unique attributes the company has to offer. The company has produced peaches, pears, handcrafted baked goods, and wine from its Southern Oregon orchards for more than 80 years.
“Harry & David....