In the new book, IGNITE: Setting Your Organization’s Culture on Fire with Innovation, co-authors Randal C. Moss and David J. Neff explore the roots of innovation and how to change an organization’s culture to embrace it, define what innovation is (and isn’t), share examples of innovation’s true value inside an organization and deliver an explicit framework for making meaningful innovation happen in companies and nonprofits of all sizes.
What’s more, the book, due out Aug. 15, focuses on customer....