General Mills will partner with American Farmland Trust and Rodale Institute to accelerate regenerative agriculture techniques across key regions in California and the Northern Great Plains. Alongside the partnerships, the company will launch several new initiatives to protect the planet and support farmers.
The American Farmland Partnership will pair LÄRABAR with The Women for the Land program to provide $80,000 for education and research into soil health and water outcomes in California. The Rodale Institute partnership will....