Loyalty programmes are driven by rewarding consumer behaviour to build up a relationship between a customer and retailer. But the traditional mechanics of collecting points to earn prizes isn’t going to cut it forever. Gamification is finding its way into all aspects of marketing and CRM is no exception.
My colleague Ruth Mortimer wrote recently about how brands are looking at gamification techniques to extend their brand content and ensure that a marketing concept need never come to a conclusion.
It followed an interesting....