leading UK PC and video game retailer selects IBM to improve customer engagement and boost growth of online share to 30 percent in channel
IBM IBM +0.13% and GAME Retail Ltd., the UK's leading PC and video games retailer, today announced that GAME will use IBM's cloud-based software to optimise its online marketing efforts and provide personalised product recommendations based on each customer's shopping interests and online behaviour.
GAME's drive to upsell and increase loyalty within its....