Last week Gallup released a guide that offers some unique perspectives on customer-centricity, including actionable advice. The Guide to Customer Centricity: Analytics and Advice for B2B Leaders focuses on how brands can accelerate growth through listening to and acting on the voice of their customers.
The guide is based on in-depth interviews with hundreds of thousands of customers and analysis from measuring the engagement of nearly 18 million customers.
Ed O’Boyle, Global Practice Leader, Gallup, talked to Loyalty360....