Building and strengthening your brand and customer relationships shouldn’t be done all at once, but one step at a time. Then, customer loyalty will follow.
Dipanjan Chatterjee, vice president and principal analyst, branding and marketing strategy, Forrester Research, helped author the new report, “We’re Not In Kansas Anymore: Building Culturally Relevant Social Brands In Global Growth Markets Processes: The Brand Experience Playbook.”
“As mature economies like the U.S. and Western Europe continue to....