Mike Muhney, CEO and co-founder of VIPorbit Software International (along with co-inventor of ACT! Software), told Loyalty 360 that he believes phrases such as B2B or B2C are dead now.
“The world we live in today is P2P – People to People,” Muhney said. “The focus should be on 1-to-1 systems. If that results in CRM being used, that’s great. The world we live in has become more superficial and more shallow with more quantity at the expense of quality. Twitter makes it seem like we have a lot of relationships....