Personalization in the loyalty industry is viewed as hallowed ground, an aspirational goal, which when executed correctly, places a marketer in rarefied and enviable territory.
Food Lion, which has more than 1,000 stores in 10 Southeastern and Mid-Atlantic states and employs more than 63,000 associates, wants to show its customers as much personalized savings as possible. As a result, Food Lion launched MVP “Shop & Earn” Personalized Monthly Rewards.
It’s a way for customers to significantly....