“The era of transactional loyalty is over.” – Mladen Vladic, General Manager of Loyalty Services, Global FIS.
Inflation, rising fuel costs and anticipation of holiday shopping has consumers looking for more ways to save on everyday purchases, and brands are more than willing to help, especially when that help translates into a loyal customer relationship. One way brands can alleviate the wallet strain and gain loyalty is by incorporating Premium Payback by FIS, a real-time way for customers to redeem credit card rewards....