Investment firms often operate on a results-oriented basis, with the idea that customers will simply go wherever makes them the most money, regardless of the customer experience. Today’s investor, however, is looking for more than a purely transactional relationship.
Customers have seen what CX has done for brands like Amazon and Google, and now expect similar offerings across all industries, even those that had previously shied away from customer-facing processes.
Based on the “2016 Temkin Experience Ratings....