For movie fans, February is the biggest month of the year as the 88th Oscars ceremony is set for Feb. 28, 2016. Besides movie fans, loyal customers of Kohl’s will get a special treat as the successful marketer is the exclusive retail sponsor for the Oscars. With 35 to 45 million viewers expected to watch the Oscars, customer engagement was never so good for Kohl’s.
In a sign of the times, Kohl’s will highlight a digitally-led campaign that will feature the company’s expansive product assortment across home, beauty....