For Fanatics, the largest online retailer of licensed sports apparel and merchandise, emotional customer/fan engagement is sparked by the deeply-rooted loyalty customers have for a professional or collegiate team.
As a result, Doug Glazer, director of customer loyalty for Fanatics, told Loyalty360 that the Fanatics Rewards loyalty program provides cash back and other benefits including early access to new product, exclusive discounts, and the chance to be selected for unique fan experiences like throwing out the first pitch at an MLB....