Facing Stiff Competition from Amazon and Walmart, Target Hires New CMO to Spark Brand Loyalty
LISTEN TO THIS ARTICLE
0:00 / 0:00

On Jan. 29, 2017, Rick Gomez will become executive vice president and chief marketing officer of Target. Gomez will be responsible for furthering Target’s brand positioning and leading the integration of all marketing programs. He will oversee marketing and media strategy, creative, marketing communications, guest research, loyalty, corporate communications, and corporate social responsibility efforts. Gomez will report to Target Chairman and CEO Brian Cornell and serve as a member of Target’s Leadership Team. “Rick....

Recent Content