Accenture Technology Labs has developed a tool that predicts the optimum ways for companies to engage with their customers through social media channels, such as Facebook.
The Social Media Engagement Manager analyses a company’s use of social media and measures the level of engagement customers have with them to determine and predict how a company should use a social media channel to successfully engage with its audience.
Accenture Technology Labs director Kelly Dempski believes that social platforms are becoming a new source of....