Express drives customer engagement through a dedicated marketing approach.
“We adopted a 360-degree approach to marketing and focused on many new branding activities to drive engagement with our customers,” Express CEO David Kornberg said during Wednesday’s fourth-quarter conference call, according to Seeking Alpha. “We are also partnering with key influencers, which is elevating the image of Express. While much was accomplished last year, we have significant opportunity to further build awareness and familiarity....