Within the past two years, the ULTAmate Rewards loyalty program gas picked up steam as an invaluable asset for Ulta Beauty.
During the company’s March 10 fourth-quarter earnings call, CEO Mary Dillon noted the loyalty program’s success.
“The fourth quarter delivered the best two-year comp since 2011 with a 23.6% two-year stack,” Dillon said, according to Seeking Alpha. “Product newness, our loyalty program, great in-store execution, and investments in marketing and store payroll hours are fueling this....