
European Communications has launched its third annual customer experience survey to track how the telecoms industry is progressing in this key area.
In 2013, 35 percent of European operators scored themselves a nine out of ten for the customer experience they currently provide; however, 63 percent also said that they need to increase investment in customer experience over the next 12 months.
This year’s survey will look several key areas including whether investment is increasing, the latest challenges that operators are facing as well as topic such as personalisation, self care and measuring customer experience.