Empire will roll out the Scene+ Loyalty Program in its Thrifty Foods stores throughout the British Columbia province of Canada. The roll-out follows successful integrations of the program in other Empire brands.
Empire joined Cineplex and Scotiabank as a co-owner of Scene+ in June 2022. Since then, the brand has introduced the Scene+ loyalty program to customers in Atlantic Canada, B.C., Saskatchewan, and Manitoba.
“Introducing Scene+ to our stores in Thrifty Foods in B.C. and the Quebec banners marks the fourth....