Students returning to college campuses and high schools in the next few weeks will be able to take advantage of a new loyalty rewards program from eCampus.com, an online book retailer that sells and rents books to high school and college students.
The company’s newly launched eWards loyalty program enables students to save money on future textbook purchases and retails through their own purchases and rentals and through referrals.
“College textbooks have become like commodities, so we wanted to build brand loyalty,&rdquo....