Domino’s Gives Away Loyalty Points for Eating Competitor’s Pizza
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In a surprising move to drive customer loyalty, Domino’s is offering loyalty program points to customers that order a pizza from somewhere other than Domino’s. The company’s new Points for Pies program starts on Saturday, February 2, and uses artificial intelligence to award points to customers who order a pizza from another company. This includes frozen pizza, chain restaurants, and even local establishments unique to an area. The offer will run through April 28, when members of Domino’s loyalty program will be able....

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