Earning and maintaining customer loyalty is an ongoing process for loyalty marketers. For Xeikon, a longstanding leader and innovator in digital printing technology, that task is the same as it is for any other type of marketer.
Loyalty360 talked to Donna Covannon, Director, Marketing NA, Digital Solutions, Xeikon, about how her company approaches customer engagement/customer loyalty.
Forming emotional connections with customers is the Holy Grail for loyalty marketers today. How does a print provider go about forging these....