Two staggering statistics emerged from Deloitte’s inaugural survey titled, “A Restoration in Loyalty,” – only 8% of respondents indicated they always stay at the same hotel brand; and just 14% of respondents always fly the same airline.
Deloitte commissioned the web-based survey conducted by an independent research company between Oct. 18 and Oct. 23, 2012. The survey polled 4,000 hotel and airline customers, based on hotel stay and/or airline travel during the past 12 months.
“It is clear that travel....