Good data management is the DNA to loyalty program success, according to a white paper released by Altair and Loyalty 360 at Loyalty 360 Engagement & Experience Expo.
Sixty-five percent of marketers across a wide variety of industries have implemented loyalty programs with more than 2.1 billion enrolled memberships. The programs themselves are distributing an estimated $48 billion in points and rewards.
The goal of these programs is to increase sales, aid in customer retention and boost a company’s profitability. Many....