Multichannel customer loyalty programs are a great way for brands to truly understand customer interactions across channels according to CrowdTwist CEO and founder Irving Fain.
Fain told Loyalty 360 that the increase in the number of channels consumers use has been a catalyst for these types of loyalty programs.
“Ten years ago the channels we use today didn’t exist,” Fain says, citing social, online, content, email, mobile, in-store, and ecommerce. “It makes sense to understand interactions happening across these....