Most people trust content marketing, but companies must be careful what they include in messages to consumers.
According to Kentico’s latest Content Marketing Survey, 74% of the general public trusts content from businesses that aim to educate readers about a particular topic. But, according to the survey, that trust is fragile: Using any sort of a product pitch will bring the content’s credibility level down by a staggering 29%.
Here are some key content marketing offenses that impede customer trust as reported by survey....