Can dELiA’s Rebuild as a Customer-centric Brand?
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As teen apparel brand dELiA’s struggles through fiscal woes, CEO Tracy Gardner remains upbeat and confident about the company’s future trajectory. "We are in the process of rebuilding dELiA’s,” Gardner said during the company’s first-quarter earnings call on May 29. “This new team has radically changed the way this company operates from product development, inventory forecasting, and management to a holistic omni-channel view of our customer.” Gardner noted that there are four pillars to transform....

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