Customer relationships are critical to attaining true customer loyalty, according to Rudy Hernandez, Market Impact Consultant for Forrester Consulting.
During Tuesday’s Loyalty360 webinar, Elevate Engagement to Unlock the Potential of Your Loyalty Program, which was hosted by Deluxe Rewards, Hernandez elaborated on this premise.
“In the age of the customer, relationships determine success,” Hernandez explained. “The world we do business in has drastically changed. We are in the age of the customer where....