Timothy Keiningham, Global Chief Strategy Officer for Ipsos Loyalty, is the co-author of The Wallet Allocation Rule: Winning the Battle for Share, which is a comprehensive guide for marketers who want to win their share of customers’ hearts, minds, and wallets.
The Wallet Allocation rule is a proven link to the most important measure of customer loyalty: Share of Wallet.
Keiningham, who hosted a webinar on the topic last week, followed that up with a Q&A from attendees who wanted to know more about the Wallet Allocation rule and....