Customer loyalty is, arguably, the most important facet to consider in any marketing strategy. But, do loyalty marketers sometimes over-think things?
Loyalty360 caught up with Ryan Massimo, Marketing Director at Dell, to find out his thoughts on the issue.
“Honestly, I think we over-complicate marketing these days, trying to segment marketing techniques any way we can,” Massimo said. “At the end of the day, if a company considers the customer first, has a strong value proposition, speaks to this value in all channels....