Customer loyalty is a major goal for any brand. Retaining customers and their all-important loyalty is a deeper dive that is an ongoing process.
For Meredith Wenz, director of marketing at Auntie Anne’s, that loyalty is synonymous with the company’s customer base.
“Technology will always be a driving factor here,” Wenz explained to Loyalty360. “Consumers join loyalty programs to make their lives easier and/or to save money. It’s fair to say that if you’re expecting consumers to take time for a....