Remote communications provider EMC is focusing more on customer experience, providing clients with a newly launched website and a Customer Experience Center at the company’s Miramar, Florida headquarters.
The company operates in 140 countries worldwide, and works from 52 global support centers. For 35 years, EMC has integrated technology into a wide variety of communication systems.
EMC tailors mission-critical communications for industries including yachting, commercial shipping, government, and global enterprises. Servicing this wide spectrum of industries places heavy demand on development of communication solutions that are tailored according to individual clients.
The company’s new website, EMC Connected, was designed with a seamless customer experience in mind. To build customer engagement, the site’s design allows both current and potential clients to easily navigate and explore the communication options offered.
In a digital customer environment that is so reliant upon ease of use and design aesthetic, a new website can be either an enormous benefit or a detriment. By setting simple navigation as a top priority, EMC hopes that the site will be an effective touch point in the customer journey.
In addition to the EMC Connected website, the company is putting its money where its mouth is by opening the EMC Customer Experience Center to visitors. Located in Florida, the Customer Experience Center provides the company with a readily available platform for demonstrations of both new and existing products.
Because of the varied needs of each client, live demonstrations are a valuable engagement tool for EMC. From the Customer Experience Center, the company is able to showcase capabilities in live TV from sea, EMC systems integration, and SpeedNet, the company’s high-speed VSAT internet.
”The launch of the new EMC web site – EMCConnected.com -- and our new Customer Experience Center speak to our commitment to provide even more seamless access to the technology, product and service innovations we constantly launch to enhance communications and content in the world’s most remote locations – at sea, on land and in the air," said Liz DeCastro, EMC's Senior Director of Corporate and Marketing Communications, in a conversation with Loyalty360. "They are investments in enabling live solution demos, links to online customer engagement tools and a vast library of product materials.”