When the Colgate-Palmolive Company needed a new platform to improve customer experience and user functionality, it chose Hybris to drive B2B ecommerce growth across core brands and channels. As a global consumer products company, this has helped Colgate greatly enhance online customer engagement with a multitude of new and existing consumers across numerous countries.
During the SAPinsider’s CRM conference presented by SAP last week in Las Vegas, Kris O’Brien, E-Commerce Manager for Colgate-Palmolive’s Global Information....