Customer Engagement at Domino’s Pizza: “How Quickly We Can Get Them What They Want?”
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Domino’s Pizza, a global leader in pizza delivery and digital ordering platforms, was the first pizza company to launch a pizza ordering skill on Amazon Alexa last year. Now Domino’s is taking that skill to the next level to offer a customized ordering experience with no saved account or previous order necessary. Anyone can place an order for Domino’s with Alexa by saying, “Alexa, open Domino’s.” Once in the Domino’s skill, the customer will be guided through the ordering process, from building a....

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