Last month Facebook made an announcement that could dramatically alter the way brands engage their customers through this massively popular social channel.
The announcement reads as follows:
“You must not incentivize people to use social plug-ins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place, or enter a promotion on your app’s Page. To ensure quality....