The loyalty industry seems to be more active now than ever before and various factors play a multitude of roles.
Loyalty360 talked to Jarod Sutton, Business Solution Manager at Comarch, about this reality and his views on other loyalty trends.
Can you talk about how growing consumer expectations dictate trends in the loyalty industry?
Sutton: Consumer’s buying patterns and preferences are a primary influencer when it comes to determining the loyalty industry landscape. Consumer expectations can be characterized as....