Personalization is a hot topic among loyalty marketers because of its potential to ignite customer engagement and customer loyalty.
This premise isn’t lost on officials at Cigna Corp., a global health service company dedicated to helping people improve their health, well-being, and sense of security.
Cigna President and CEO David Michael Cordani talked about this theme during the company’s fourth-quarter earnings conference call on Thursday.
“We see acceleration and demand for programs that offer more personalized....