In the wake of a disappointing fiscal first quarter, officials at Sally Beauty, the largest retailer of professional beauty supplies in the world, have taken steps to enhance their loyalty program and customer engagement and conversion initiatives.
Sally Beauty President and CEO Chris Brickman said during the company earnings call on Thursday that the core Sally business was negatively impacted by the challenging retail environment and promotional activity that failed to drive sufficient traffic to the stores.
Evan Magliocca....