Although tokens have always been a rich part of Chuck E. Cheese’s history, the company began testing a game card system in December 2014 in Killeen, TX with the goal of improving the interactions and customer experiences guests have while playing games. After a successful first run, the test expanded to 40 restaurants shortly thereafter and, in November 2015, the company decided to roll out the new system in all company-owned restaurants nationwide.
As a result, Chuck E. Cheese’s is slowly phasing out tokens in favor of Play....