Chipotle Mexican Grill (NYSE: CMG) today brought a popular meme to life by launching Cilantro Soap, exclusively available for purchase on chipotlegoods.com while supplies last.
Roughly 4 to 14% of the population is genetically wired to experience a soapy flavor when they eat cilantro*. With several Chipotle menu items featuring cilantro, the fresh green herb has been one of the most debated ingredients among fans on social media. Over the years, Chipotle has addressed fans' love and disdain for cilantro in popular....