Shelley Broader, who became CEO of Chico’s FAS about six months ago, is focusing on four focus areas that will enhance customer engagement, customer experience, and customer loyalty.
During Chico’s May 26 first-quarter earnings call, Broader talked about this theme after completing her in-depth review of the company.
“These priorities aim to improve performance and increase shareholder value by evolving our customer experience, leveraging actionable retail science, strengthening our brands’ positions, and....