Before Chico’s recently launched www.chicosofftherack.com, a new e-commerce site, featuring the beautiful prints and bold colors the brand is known for, company officials didn’t have to conduct any surveys or focus groups.
“We didn’t need to survey them,” Lori Shaffer, Senior Vice President, Outlets and Corporate Store Operations, Chico’s FAS, explained to Loyalty360. “They asked and we listened. We had the technology in place so we were able to move very quickly to respond to what our customers....