Chase announced Monday a partnership with Facebook to power the finance company’s inaugural “Community Giving” campaign, which will allocate a total of $5 million to small, local nonprofits voted on by Facebook members.
The campaign takes the form of—you guessed it—a Facebook Platform application, in which members can choose their favorite of more than 500,000 nonprofits. Naturally, then, they’re encouraged to use the hallowed “social graph” to encourage their friends to do so as well.
The....