Proliferating smartphones, better data plans and a consumer willing to engage on mobile for searching, shopping, buying or going to retail means one thing: retailers have no time to lose.
Here is an elementary seven-point checklist that mobile campaign managers may want to reference as they build out and manage their mobile channel:
Leverage existing consumer behavior
How many conference panels have I attended where the line following, “This is the year of mobile,” is: “We just need to educate the consumer”? It is....