This month Cellit, the mobile marketing division of ePrize, released a Retail Benchmark Report outlining mobile marketing best practices for retailers to grow their SMS databases, retain loyal mobile subscribers, and drive in-store and online sales. The study analyzes 1,180 campaigns sent by national retailers throughout 2011 and the first quarter of 2012.
Mobile databases (collected with the correct opt-in process) will result in a cache of a brand’s most loyal consumers. Retailers have approached SMS programs from two....