LEXINGTON, Mass.—Cartera Commerce, the leading provider of multi-channel merchant networks and performance advertising solutions, today announced a strategic partnership with Groupon (www.groupon.com), the shopping website that offers daily deals on the best local goods, services and cultural events in more than 500 markets around the world.
Groupon deals will now be integrated throughout Cartera’s performance advertising network, providing exclusive benefits to Cartera clients and their customers. By combining Groupon’s breadth and depth of daily deals with Cartera’s network of private-label shopping and rewards programs, more than 150 million consumers can earn points, miles and cash back on their Groupon purchases.
“Cartera’s merchant network already allows retail banks, card issuers and other large loyalty programs to serve up thousands of special offers from online and in-store merchants, and we are delighted to expand this network of offers with the Groupon partnership,” commented Marc Mazzone, vice president, Merchant Services & Development at Cartera Commerce. “By integrating Groupon offers into our local merchant network, we connect loyalty and rewards shoppers with geo-targeted offers from only the best local businesses.”
“We’re excited to leverage Cartera’s performance advertising network to introduce more than 150 million new consumers to unbeatable deals from high quality Groupon merchants,” said Sean Smyth, VP of Business Development, Groupon. “We look forward to helping consumers earn cashback, points, or miles when shopping with their bank, card issuer and airline loyalty programs.
About Groupon
Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in more than 500 markets around the world. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers, delivering more than 650 daily deals globally. For more information, visit http://www.groupon.com.
About Cartera Commerce
Cartera Commerce is the leading provider of multi-channel merchant networks and performance advertising solutions that increase revenue and drive incremental sales for retailers, banks, card issuers and loyalty programs. With a robust transaction marketing platform and a world-class network of national, regional, local and online merchant partners, Cartera Commerce powers personalized online and in-store shopping programs across multiple digital marketing channels including web, mobile, online banking statements, email, social media and browser apps. Cartera’s performance advertising network now integrates more than 3,000 merchant partners and reaches more than 150 million consumers. Industry leaders including four of the five largest card issuers and three of the four largest airlines in the U.S. rely on Cartera to build loyal, profitable customer relationships. Cartera was rebranded from Mall Networks in August 2010 and merged with Vesdia in January 2011. The company is headquartered in Lexington, Mass. For more information, visit www.cartera.com.