ATLANTA—Cardlytics, the pioneer of transaction marketing, announced today that retail marketing executive and analyst Marc Ginsberg joined its team as executive vice president of merchant services.
Prior to joining Cardlytics, Ginsberg served as vice president of business at DIRECTV, Inc. There, he earned the 2010 award for Vice President of the Year and managed national services with a focus on lodging institutions, bars, restaurants, airlines and retailers, among others. Prior to that, Ginsberg held a seven–year tenure at Catalina Marketing Corp. where, as vice president of business development, he managed all aspects of client relationships and gained experience with key retailers. Ginsberg’s intimate knowledge of the retail industry stems from his experience as an analyst in the field. He was a senior consultant for Deloitte Consulting with clients in the chain retail, airline, food processing and consumer packaged goods industries. He also served as a senior analyst for The Procter & Gamble Distributing Company.
Ginsberg joins Cardlytics during an active time for the company, as a number of key partnerships expand the company’s portfolio to reach tens of millions of consumers with offers from hundreds of local, regional and national retailers.
“Marc has the leadership and high caliber retail experience that can significantly benefit our existing and developing merchant relationships,” said Scott Grimes, chief executive officer of Cardlytics. “We welcome his knowledge and expertise at this time of rapid development. Marc will be a valuable asset to Cardlytics and help us continue to reach new heights in the retail market.”
About Cardlytics
Through a highly relevant, “market-of-one” approach, Cardlytics unites banks and merchants to provide rich rewards to customers based on their individual purchase behavior. Its technology tracks consumers’ actual purchases, providing the first digital channel that can guarantee offline sales and help consumers realize savings of hundreds of dollars per year on the products they purchase every day. The rewards improve consumers’ banking behavior by increasing usage, reducing attrition and strengthening engagement with online banking. Cardlytics’ multi-channel approach includes online banking, SMS, e-mail, mobile, online-mall and social networks. For more information about Cardlytics, visit www.cardlytics.com.