On the heels of announcing the wind down of its Cartwheel Perks loyalty program, Target is focused on gaining customer trust and restoring brand loyalty through a thoughtful strategy around pricing and promotions.
During the company’s second-quarter earnings call this week, Target CEO Brian Cornell discussed this theme.
“As we move toward a stronger everyday price proposition in our business and pullback on excess promotions, we can expect an adjustment period before value perception proves and consumers respond,&rdquo....